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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business and marketing information databases and their usage from marketing manager's point of view
 Pospíšilová, Petra ; Souček, Martin (advisor) ; Očko, Petr (referee)
The thesis is engaged in business and marketing information databases about economic subjects registered in the Czech Republic which are available on the Czech market. It monitors the rise and development of databases in general, deals with the databases of businesses and provides an overview of the most important providers of information about companies and their information products. Analyzes two selected databases of companies and describes the practical examples of their usage from marketing manager's point of view.
Detailed record
Business and marketing information databases and their usage from marketing manager's point of view
 Pospíšilová, Petra ; Souček, Martin (advisor) ; Očko, Petr (referee)
The thesis is engaged in business and marketing information databases about economic subjects registered in the Czech Republic which are available on the Czech market. It monitors the rise and development of databases in general, deals with the databases of businesses and provides an overview of the most important providers of information about companies and their information products. Analyzes two selected databases of companies and describes the practical examples of their usage from marketing manager's point of view.
Detailed record

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